Hello there. HighLevel says Meta's new AI agent now works inside your account, Ask AI learned to build whole funnels from a chat message, and a Reddit thread points at the boring place leads actually disappear. Midweek news for people who sell follow-up for a living.

In today’s newsletter, we’ll get into:

• Meta's Muse agent arrives in HighLevel, Ask AI can now build funnels and websites, and custom object fields finally let you delete old options.
• A Reddit operator traced lost leads to the gaps between automations and salespeople, while another user got surprised by Ask AI charges.
• Open threads on automating client onboarding and what a fair automation hire costs, plus Endless Customers Live on Oct 5.

NEW FEATURES

🤝 Meta's Muse agent is now live inside HighLevel. HighLevel says it is one of the first business platforms Meta picked to host Muse, its new AI agent for small businesses. The announcement video frames it as an assistant that acts on workflows, conversations, calendars and customer data instead of only answering questions. Details on pricing and setup are thin so far, so watch before promising anything to clients.

🚀 Ask AI can now build a funnel or website from a chat. Describe the funnel, site or landing page you want and Ask AI now builds it inside the conversation, showing live progress and a preview as it goes. When you like the result you can jump into the regular builder and polish it by hand. That could shave the blank-page stage off new client builds, though you will still want to review the copy.

🗂️ Custom objects and companies can finally delete field options. Dropdown, multi-select, radio and checkbox fields on custom objects and companies now match contacts and opportunities, so you can remove outdated options under Settings > Custom Fields. The screen shows how many records use an option before you confirm. Existing records keep their old value, and filters, smart lists and workflows keep running, so cleanup no longer risks breaking history.

MONEY & FOLLOW-UP

🕳️ Your leads may be dying between the automation and the human. One operator followed a single lead through an account where nothing was technically broken and found gaps everywhere: a salesperson forgets to reply, a call hits voicemail, or a quote goes quiet. The fix in the thread was rules around those moments, such as a task when nobody responds and a recovery path after a no-show, instead of another ten-step sequence.

💸 Surprise: Ask AI usage comes with a bill. A user tried Ask AI after a creator recommended it and was charged for usage they did not expect. The amounts were small, but the question is fair: is there a single list of what HighLevel bills for and what stays free? If you resell the platform, check what your clients can trigger before they find it on an invoice.

BUILD & AUTOMATE

📋 Smart Lists for custom objects and companies now travel in snapshots. Agencies can save custom object and company Smart List setups once and reuse them across sub-accounts through account snapshots. That means the CRM segmentation you built for one client can carry into the next without rebuilding each list by hand. If you deploy snapshots regularly, it is worth testing on a scratch account first to see how the lists land.

🧩 Marketplace developers want to know who uninstalled their app. A developer with a new Marketplace listing is seeing installs and uninstalls but no uninstall feedback, and asks how to find out who the users were and forward that information to themselves. There is no answer yet. If you publish apps, it is a good prompt to check what your own app can capture at install time and what you can ask for in a follow-up.

OPEN QUESTIONS

🧭 How do you automate client onboarding on the $297 plan? A newer user is overwhelmed by the pile of YouTube tutorials and wants a working onboarding system for clients on the $297 plan. They are not asking for theory, just a setup someone actually runs. If you have a simple flow with a form, a pipeline stage and a few reminders that has held up, sharing the outline would help.

💬 What should you pay someone to build automations and handle customer success? Someone wants to hire help for one specific automation plus customer success and asks what rates are realistic per hour or per week, and where to find good people. They already know they can hire in Southeast Asia at lower rates. Agency owners who have hired for HighLevel work could share ranges and the channels that produced reliable people.

COMING UP

📣 Endless Customers Live is on Oct 5. HighLevel lists Endless Customers Live for Oct 5 on its events page. It is the next date on the public calendar, ahead of LevelUp 2026 in Dallas from Oct 26 to 29, so plan your October around whichever one fits your clients.

🎤 HighLevel teased breaking news about LevelUp 2026. A short video from HighLevel promises breaking news about LevelUp 2026 but does not spell out the news in its description. The event runs Oct 26 to 29 in Dallas, so keep an eye on the events page if you are deciding whether to book travel.